OREGON BASKETBALL
As a strategist and social writer, I collaborated with a creative team to develop a campaign for Oregon Basketball, aimed at driving awareness and increasing game attendance with a working budget of 200k.
PROJECT
How do we increase Oregon Basketball’s game attendance?
SEEK
Basketball is more than a game—it's a community that connects people from all backgrounds. Oregon fans are the heartbeat that powers it all.
REVEAL
By drawing Oregon fans closer to the game their connection to Oregon Basketball will deepen.
BELIEVE
Strategist & Social Writer: Zoe Day | Account Manager: Neve Robinson | Project Manager: Colt Jarvis | Copywriter: Jackson Knox | Media Planner: Alec Duggan & Rachel Bacon | Art Director: Emma Ruddy | Designers: Maya Lekarczyk, Will Nusbaum, Jenna Petri | Production: Ben Galdes