I grew up in Doha, Qatar, where weekends were spent swimming, riding camels, and racing ATVs through the desert. On top of that, I was surrounded by people from all over the world, each with their own traditions. I’d dive into different customs, often getting lost in them, and it shaped how I approach things now—I’m always curious and probably ask way too many questions.

Books started my curiosity, but now music and lyrics guide how I think—there’s always something new to discover in a great song. My dad’s Colombian, so food and traditions were a big part of life (eating was practically a full-time job), and my Italian side only added to that.

These experiences made me a lifelong learner, always looking to connect the dots. Advertising? It’s just my favorite way to keep exploring.